Using Local SEO and using Local Citations

A lot of people focus on just SEO, but you can get some big wins with Local SEO.

SEO is Search Engine Optimization. And it's how search engines, crawl through your website looking for keywords. When people search on Google or Yahoo, those keywords they search help display websites that are related to those keywords. The more SEO work you do for your website the higher your ranking is on the search results.

When you are working on your SEO, the competition can be fierce, if you're a marketplace, you're competing with Amazon. So you need to be in tune with what makes you different from the competition and what makes your clients come to you versus your competition. This information can be used as your keywords. So you may not get everyone who searches for "comfortable gym shoes" but you may get everyone who searches for "comfortable gym shoes for plantar fasciitis".

One quick win for your business, especially if you have a physical location is local SEO. You can target people who are searching on Google Maps and looking for places that are near them. Right now in my neighborhood in Chicago, there are probably more than 500 different businesses, but if I pulled out my phone and searched for a plus-size boutique, it would be extremely hard.

What is local SEO?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google

What steps you can take to boost your local SEO?

What are citations?

A local citation is any online mention of the name, address, and phone number of a local business.

How do I find directories that I am listed on?

You can manually check all the main places. Google. Yelp. Yahoo. FourSquare. Facebook. And see if you have a profile there and if not manually add one.

You can also do an automated check through They search through over 100 different directories and sites to find your profiles. The more profiles the better.

What do I do if I don't have an address?

You will still be able to list your business in some directories and gain some benefits from it, but you will fall behind of your competition on Google Search results.

Here are some way you can get around it:

Use a virtual office, that has a real physical address.

Ask another business if you can use their office as a virtual office.

DO NOT use a P.O. box for local SEO.

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